Nike deal only part of NBA licensing story - New York Business Journal
All Time Biggest Sponsorship Deals In US Sports | NYSafeBets
NBA jersey sponsors: List of teams, uniform patches - Sports Illustrated
List of NBA jersey sponsors - Wikipedia
Kobe Bryant family renews partnership with Nike | Marca
NBA sponsorship revenue climbs 12.5% to US$1.64bn for 2021/22, says study - SportsPro
Nikes Sponsorship Deal with the NBA is the Future of Consumer Purchasing | by Chris Herd | Medium
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
Are NBA Jersey Sponsorships Worth It? - by Joe Pompliano
NBA and Nike Stay Silent After Enes Kanter's China Comments – Sportico.com
These 10 companies are the NBA's biggest sponsors and advertisers - Interbasket
Nike's shoe fail could cost it top NBA draft pick sponsorship
The Ideal Jersey Sponsors for Every Single NBA Team
The Power of Partnerships - Nike & Michael Jordan Case Study
One Chart That Shows Just How Much Nike Dominates the NBA
Nike Wins Deal to Outfit NBA - WSJ
Nike Looks to the NBA for Salvation | The Motley Fool
It's official: NBA approves jersey sponsorships beginning in 2017-18 - CBSSports.com
Nike, NBA reveal new game uniforms for next season - Sports Illustrated
Be Like Mike: The Biggest NBA Sponsorships and Collaborations
Commentary: Why Nike Should Stop Sponsoring College Sports | Fortune
Nike Wins Deal to Outfit NBA - WSJ
THE POWER OF PARTNERSHIPS — NIKE & MICHAEL JORDAN | by Centuro Global | Medium
